Ann, thank you for the great piece. One question from the GEO/AEO side: do you see original research becoming not just a link-building asset, but an entity-building asset for AI search as well?
We are testing this in the Russian market at GEOSEO agency: comparing how AI systems mention brands before and after publishing proprietary data, expert pages, FAQ blocks and structured sources.
In your experience, what matters more for being cited by AI systems: the uniqueness of the dataset itself, the authority of the domain, or the external distribution around that research?
For context, this is the direction we are building around AI search visibility: https://geoseoagency.ru/
All good questions! I would say the distribution is important, and the existing authority is fundamental. But even for new sites that don’t have much of an entity, distribution can make all the difference. It is all about consistency, though. One study won’t make that much of a difference. 4-10 a year will! As for uniqueness, it all comes down to how you do it! You can have unique data and tell a boring story that everyone else has told before you. OR you can take public data and find a unique angle no one else did!
Ann, thank you for the great piece. One question from the GEO/AEO side: do you see original research becoming not just a link-building asset, but an entity-building asset for AI search as well?
We are testing this in the Russian market at GEOSEO agency: comparing how AI systems mention brands before and after publishing proprietary data, expert pages, FAQ blocks and structured sources.
In your experience, what matters more for being cited by AI systems: the uniqueness of the dataset itself, the authority of the domain, or the external distribution around that research?
For context, this is the direction we are building around AI search visibility: https://geoseoagency.ru/
All good questions! I would say the distribution is important, and the existing authority is fundamental. But even for new sites that don’t have much of an entity, distribution can make all the difference. It is all about consistency, though. One study won’t make that much of a difference. 4-10 a year will! As for uniqueness, it all comes down to how you do it! You can have unique data and tell a boring story that everyone else has told before you. OR you can take public data and find a unique angle no one else did!