The Merchant Center mention in the guidelines is one of the most underplayed details in this whole document — Google is essentially confirming that for ecommerce, the product feed is a first-class GEO signal, not just a shopping surface. What that means in practice is that feed completeness (especially vertical-specific attributes like material, fit, age group, or ingredients) is now also an input into how AI answers describe and recommend products, not just how Shopping ads match to queries.
So... I have been thinking for quite some time that B2B content is wayyyyyy too dull. I want to see more creativity. But this as a content marketer is a step in the right direction to, perhaps, get businesses to think more thoroughly about good content that is, well, remarkable. And not to be commoditized.
But people will still build apps or tools or whatever to scale content like Usain Bolt down a track.
The Merchant Center mention in the guidelines is one of the most underplayed details in this whole document — Google is essentially confirming that for ecommerce, the product feed is a first-class GEO signal, not just a shopping surface. What that means in practice is that feed completeness (especially vertical-specific attributes like material, fit, age group, or ingredients) is now also an input into how AI answers describe and recommend products, not just how Shopping ads match to queries.
Yes, and ChatGPT basically scrapes shopping-feed driven results too. So it is a AI cross-channel too!
They emphasise that Google’s AI answers directly rely on organic search… but at the same time the two only overlap by 54%.
That's because their AI agents search for many fan-outs and also get to pick what to "read" from SERPs as well
So... I have been thinking for quite some time that B2B content is wayyyyyy too dull. I want to see more creativity. But this as a content marketer is a step in the right direction to, perhaps, get businesses to think more thoroughly about good content that is, well, remarkable. And not to be commoditized.
But people will still build apps or tools or whatever to scale content like Usain Bolt down a track.