Do you see Google's efforts to incorporate SGE and AI Mode as being in opposition to their command of traditional search? What about Google Ads? What happens to them? Do blue links still matter?
AI optimization actually helps organic search. If anything AIO/GEO reinforce what some SEOs have been saying for years: branding, creating content addressing real problems, etc.
As to the blue links, they still drive about 80% of visibility or more. But the shift is happening, so better to prepare for it now!
Ann, another great article.
Do you see Google's efforts to incorporate SGE and AI Mode as being in opposition to their command of traditional search? What about Google Ads? What happens to them? Do blue links still matter?
AI optimization actually helps organic search. If anything AIO/GEO reinforce what some SEOs have been saying for years: branding, creating content addressing real problems, etc.
As to the blue links, they still drive about 80% of visibility or more. But the shift is happening, so better to prepare for it now!