How to Optimize for AI Mode, ChatGPT, etc (GEO & AIO vs SEO)

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Today we are going to be discussing a few new terms in our industry. I still remain confident that SEO is still fundamental to everything that's going on. We started the industry to facilitate the relationship between the machine and human beings. AI optimization is pretty much the same. We make sure that businesses are relevant

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and accessible known to the machine for them to bring them up as solutions to problems so the fundamental part is really really the same it has always been like that But there are other things to keep in mind because generative AI platforms do not work exactly like traditional search engines.

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And that is important to know why we do need to call those tactics for AI optimization something else to distinguish the difference between the old traditional SEO and what we need to do to be still findable when those search results and answers are ai generated and smarty.com is where my newsletter lives for more information more examples and

How to Optimize for AI Mode, ChatGPT, etc (GEO & AIO vs SEO)

Demystifying AI Optimization: It is not rocket science and the sky isn't falling

Ann Smarty

Jun 09, 2025

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I’ve put together a quick video clearly explaining search engine optimization in the context of AI discovery (ChatGPT, AI Mode, etc.)

For more indepth and detailed explanation, please refer to my newsletter episode:

Generative Engine Optimization (GEO) & AI Optimization (AIO) vs SEO, Explained CLEARLY

Feel free to schedule a quick call if you still need help!

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Cole Jones

Jun 18

Hi Ann!

I was wondering. Is there anyway you can track how much you are popping up in AIO. If the goal of your brand is visibility then what KPIs should I track if I am optimizing for AIO.

Thanks!

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There are quite a few tools tracking cross-channel AI visibility and I am testing them now! I am planning a newsletter discussing them mid-July. Are you subscribed? ;)

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