As Reddit is influencing organic search and AI (ChatGPT) answers, doing Reddit marketing RIGHT is the only answer!
Reddit is a research tool first. Before you post, use Reddit to understand your audience’s “real human problems,” questions, and “pain points.” This is the foundation for creating “Reddit-driven content.”
Never self-promote. The fastest way to fail on Reddit is to be “inauthentic” or “aggressive” with marketing. Redditors “hate” direct promotion. Instead, be “authentically useful” and “genuinely interesting.”
Focus on discussion, not links. Your goal should be to spark a conversation. Post interesting hooks, ask questions, and engage from the perspective of a fellow user who found something valuable to share.
Standard content won’t work. Blog posts and listicles that perform well on other social media platforms (like Instagram or Twitter) will likely fail on Reddit. Content for Reddit needs to be unique, data-driven, and offer a fresh angle. Reddit builds authority.
When done right, Reddit marketing can lead to high-quality backlinks, brand authority, and even recognition from AI search tools (like Google’s AI Overviews), which often use Reddit as a source.
It’s a powerful tool for PR. Journalists actively browse specific subreddits for story ideas. Posting unique, data-driven content is an effective organic strategy to get your brand and its assets in front of them.
