LLM Consensus: What Most AI Visibility Strategies Are Missing

Many SEO agencies are trying to sell tactics to build LLM visibility. RUN!

More and more business owners are concerned about the lack of visibility in AI/LLM answers.

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There’s no single, well-defined playbook as to which steps they should take to get surfaced by LLMs. Instead, there’s an incredible amount of noise in the industry as agencies are trying to sell single tactics that are proclaimed to be efficient: Reddit, Listicles, organic rankings… Each of these is often advertised as your best way to get into AI answers.

While all those tactics are helpful (when done right), individually, none of them will drive long-term visibility across a wide variety of prompts and all LLM platforms.

LLM visibility cannot be quikcly/easily built or scaled, and that might be your strongest competitive advantage by the way. In the world where everyone is trying to fake it, there’s a clear benefit of building something real.

There’s no one single tactic to elevate your brand’s presence in AI answers because there are two important components working here (driving one another):

• Your brand needs to be “known” by LLMs in a clear way (what you do and how you are different from direct competitors)

• Your brand needs to be consistently present across several URLs AI agents find and use to create an answer when searching.

This notion of a business clearly positioned around the web is referred to as “LLM consensus”, and there’s no one tactic to achieve it.

Ensure consistent messaging about your business everywhere

The first step to LLM visibility is ensuring that all the pages that rank for your brand name or variations consistently and clearly describe your business and its value proposition in the same way, to avoid confusion. This “LLM consensus audit” should be as extensive as possible, because AI agents search further than top 10 ranking URLs:

• Your website: On-site “About” pages are usually very outdated and weak

• Official profiles across social media platforms

• Your local reviews (Trustpilot, BBB, Google Maps, Yelp, Tripadvisor, etc.)

• Niche directory listings

• Any other pages mentioning your business

The essential details that should remain consistent from URL to URL include:

• Date and year when the business was founded

• Current address

• Consistent description of the business and the key identifying factors (that make your business different from direct competitors).

• Partnerships, collaborations, sponsorships (with other brands/entities)

• Awards, achievements, and milestones

Some examples of business details that can make your business stand out (and get surfaced more often):

• Manufactured in [America]

• Family-owned

• Locally farmed

• XX+ years in business

• Awarded in [year] as “XX”, etc.

If you keep repeating these unique identifying factors across the web consistently, they will ultimately become part of the LMM training data and help your business get included in more relevant answers.

Identify “gaps” in visibility

The next step is identifying the most influential domains and URLs where your business lacks visibility (and where your competitors are included). For bigger businesses that try to be visible across a wide variety of prompts, tools like Peec.AI and Amadora.AI can be useful. For smaller businesses that care about 3-10 prompts, manual prompting and analysis are also doable.

For your target prompts, take notes for:

• Most cited domains (in many cases, those could be Reddit, YouTube, etc.) and create a long-term visibility strategy around those.

• Most cited URLs. Those are likely to be listicles on well-established domains. If several of your competitors are listed but your business consistently fails to be included in those, create a plan on how yours can be included as well. Usually, this involves a well-crafted outreach or a relationship-building strategy with journalists/bloggers and editors of the publication.

Each of these steps can take many months. But there’s no easier plan to get consistently surfaced in AI answers. It is neither easy nor fast.

So stay away from marketing agencies that advertise easy and quick solutions because those usually involve short-term visibility or manipulations that can cost your business long-term visibility.

Don’t forget to monitor AI visibility progress using some measurable KPIs and clear metrics.

And feel free to have a quick free chat if you need help!