totally agree that a lot of this feels like old wine in new bottles -- featured snippets and EEAT repackaged with sexier acronyms.
the part that actually IS new imo: how do you even know if it's working? in traditional SEO we had rankings, CTR, impressions. with LLMs recommending brands... how are you supposed to measure that? feels like we're optimizing in the dark.
anyone found a reliable way to track whether their "GEO" efforts are actually moving the needle in AI answers?
We ARE optimizing in the dark, for sure. But also a lot of it is going back to basics. Brand visibility has NEVER been easy to measure or track but it has always been key to success.
Not a fan of GEO as that is an SEO namespace already occupied by tactics related to ranking "location pages". Also the LLMs.txt NONSENSE is closely associated to GEO tactics.
Answer Engine Optimization describes what the results the are used for. I would argue that AEO prefers machine readable data so all structured data not just schema but also tabbed data like <tables>s, lists, and key value pairs created using punctuation like a ,(comma), ; or : that make key/value pairs
totally agree that a lot of this feels like old wine in new bottles -- featured snippets and EEAT repackaged with sexier acronyms.
the part that actually IS new imo: how do you even know if it's working? in traditional SEO we had rankings, CTR, impressions. with LLMs recommending brands... how are you supposed to measure that? feels like we're optimizing in the dark.
anyone found a reliable way to track whether their "GEO" efforts are actually moving the needle in AI answers?
We ARE optimizing in the dark, for sure. But also a lot of it is going back to basics. Brand visibility has NEVER been easy to measure or track but it has always been key to success.
Not a fan of GEO as that is an SEO namespace already occupied by tactics related to ranking "location pages". Also the LLMs.txt NONSENSE is closely associated to GEO tactics.
Answer Engine Optimization describes what the results the are used for. I would argue that AEO prefers machine readable data so all structured data not just schema but also tabbed data like <tables>s, lists, and key value pairs created using punctuation like a ,(comma), ; or : that make key/value pairs
Great one Ann.
The way I summarize them, achieving a top spot on Google demands:
on-page SEO —> Meta tags, Image optimization, Keyword planning
off-page SEO —> backlinks, guest posting
Focusing an all 3 is key