hat I appreciate most here is how grounded this is in behavior, not hacks.
“Create something link-worthy” sounds obvious until you actually do it. Most teams jump straight to distribution and skip the hard part: saying something people already care about, at the moment they care about it, in a place they already hang out.
Also yes to seasonality being misunderstood. It’s not a spike strategy, it’s a planning strategy. When you seed it well, the tail does a lot more work than people expect.
This is one of the clearest explanations I’ve seen lately of why visibility isn’t dead, it’s just more human than it used to be.
hat I appreciate most here is how grounded this is in behavior, not hacks.
“Create something link-worthy” sounds obvious until you actually do it. Most teams jump straight to distribution and skip the hard part: saying something people already care about, at the moment they care about it, in a place they already hang out.
Also yes to seasonality being misunderstood. It’s not a spike strategy, it’s a planning strategy. When you seed it well, the tail does a lot more work than people expect.
This is one of the clearest explanations I’ve seen lately of why visibility isn’t dead, it’s just more human than it used to be.
SO MUCH THIS! Thanks so much for your comment!