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GEO, SEO, AEO: Do we really need three acronyms?

Not my call but I can see a logical use case for all of the acronyms (GEO + SEO + AEO). Here it is.

I am not sure if we will ever be able to pick one, but I think we can use all three if we have to:

  • GEO (generative engine optimization): Training data tracking, analysis, and optimization strategy

  • SEO (search engine optimization): Making sure LLMs find our pages when searching

  • AEO (answer engine optimization): Optimizing for retrieval. If our page is found (see step #2) and picked, this strategy ensures LLMs will find the answers it was seeking for

Thoughts?

If you have questions, feel free to reach out!

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