AI Overviews cut your organic traffic. We build original, data-backed stories that earn real backlinks, Reddit mentions, and LLM citations back for good.
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AI Overviews Broke the Old Playbook
Rankings held. Clicks didn’t. Google now answers the query itself, using competitors’ data to do it.
» Haven’t run an AI visibility audit yet? This is usually the first thing it turns up.
AI Overviews dried up your traffic: Rankings stayed put, but clicks moved to whichever source Google’s AI Overview decided to quote.
One-off backlinks don’t compound: A guest post or paid placement earns a link once, then goes quiet. Nothing keeps citing it six months later.
Reddit threads rank above you: Unmanaged threads about your brand outrank your own pages, and AI engines quote them instead of you.
What You Actually Get
One original data study or survey, built from your own numbers, not filler stats
A designed infographic or visual asset journalists can lift and credit
Manual journalist outreach. No paid placements, no spray-and-pray blasts
Organic Reddit promotion in relevant communities, for engagement and citations
Link and citation tracking across Google, ChatGPT, Gemini, and Perplexity
How a Campaign Runs
We mine your own numbers, customer data, or industry surveys for an angle nobody else can publish.
Our designers turn the data into an infographic, interactive tool, or report worth linking to.
We hand-pitch journalists and editors ourselves. No distribution services, no paid placements.
We report every link earned, plus every AI prompt where ChatGPT, Gemini, or AI Overviews now cite you.
What This Looks Like in Practice
200+ links earned on our recent digital PR campaign · Cited across 130 LLM answers on our Premium tier · Featured on MSN, NY Post, and Investopedia
See the full case study or browse all case studies.
What is a digital PR agency, really?
A digital PR agency builds one original asset, like a data study or infographic, then earns coverage for it through direct journalist outreach and organic promotion. A link building service just buys or trades placements. Smarty Marketing starts every campaign with your own data, not a recycled template, so links keep compounding long after outreach ends.
No paid press release distribution
No PBNs or link networks
No pay-per-link agreements
Built and Run by Ann Smarty
Ann Smarty has run digital PR and Reddit campaigns for 22+ years in SEO and 15+ years in Reddit marketing specifically. She’s the founder of Viral Content Bee and former Editor-in-Chief of Search Engine Journal, and she still works on every campaign personally instead of handing it to a junior team.
Get Links AI Actually Cites
One call tells you whether a data-driven Digital PR campaign fits your brand, and what the first asset should be.
Schedule a free strategy call: No retainers. No templates. Just a custom plan for your data.
Digital PR Questions, Answered
Do you offer an infographic link building service?
Yes. Smarty Marketing designs the infographic or visual asset as part of every Digital PR campaign, built from your own data rather than a stock template, then pitches it to journalists directly.
Will you handle journalist outreach for backlinks, or do we pitch it ourselves?
Smarty Marketing does the journalist outreach ourselves, hand-pitching editors and writers directly. There’s no paid distribution service and no press-release blast involved.
How is this different from a regular link building service?
A link building service buys or trades placements. Smarty Marketing builds one original data asset per campaign and earns coverage for it organically, so the links keep accumulating for months after outreach ends.
How long before we see backlinks?
Our case data shows meaningful links within the first month of outreach, with the bulk of link growth compounding over the following 3 to 6 months as the asset keeps getting cited.
Do you require a retainer or long-term contract?
No. Smarty Marketing runs custom, project-based Digital PR campaigns, not retainers or templated packages, so you’re never locked into a monthly contract you can’t walk away from.
Will this help with ChatGPT and AI Overviews, not just Google rankings?
Yes. Every campaign tracks citations across ChatGPT, Gemini, Perplexity, and Google AI Overviews, not just backlinks, because that’s where the traffic loss is actually happening.
How much does a Digital PR campaign cost?
Pricing depends on the data asset and outreach scope, so Smarty Marketing quotes each campaign individually rather than publishing a flat rate.