SEO & AI (GEO / AEO) Newsletter by Ann Smarty | Substack

How Do LLM Citations Work? (And Why Care for GEO/AEO)

Current GEO strategies tend to focus on optimizing for citations. But do we actually understand how those work?

May 5 • Ann Smarty

Proprietary Research Studies: Your Way to SEO + GEO Visibility

Becoming THE SOURCE has never been so important

Apr 28 • Ann Smarty

Listicles Are Dead? Or Rather Shortcuts Are Dead for GEO / AEO

Trying to build visibility in LLMs quickly is understandable but it just doesn't work that way

Apr 21 • Ann Smarty

“Reverse Citations”: What SEOs/GEOs Need to Know About Ungrounded Citations

Everyone is optimizing for AI citations these days. But do we actually know how those work?

Apr 14 • Ann Smarty

SEO vs "GEO" / AEO: Stop Choosing Sides!

Beyond the hype: Why GEO experts cannot do without SEO expertise

Apr 7 • Ann Smarty

Most Popular

LLMs Have Redefined Brand Reputation: Are You Behind?

Mar 17 • Ann Smarty

How to Track Your Rankings in ChatGPT

Apr 30, 2025 • Ann Smarty

How to Optimize for “Fan out” Queries for AI Optimization

Jun 18, 2025 • Ann Smarty

SEO vs GEO vs AEO + Optimizing for All, According to Microsoft

Jan 28 • Ann Smarty

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